he Associated Announces Redevelopment of Park Heights Complex

The Associated

We are pleased to announce an exciting redevelopment of our Park Heights complex in Northwest Baltimore City. This investment will implement the final phase of an 18-month strategic plan growing out of The Associated’s 2020 Centennial Anniversary. The 10-acre campus will be renamed the Goldsmith Campus in recognition of a major donation by the Goldsmith Family. 

Using data from the 2020 Baltimore Jewish Community Study, an evaluation of its real estate and campus usage, and real-time trends from its agency network, this strategic plan focused on positioning The Associated and its agencies for their next century in serving the Jewish community while also strengthening its commitment to the Park Heights neighborhood, Pimlico area and the City of Baltimore. With more than a dozen Associated agencies to be located on the campus, the redevelopment will also foster a more efficient and collaborative environment for Associated network clients, community members and employees.

The redevelopment of the 60+ year location will result in a completely renovated Center for Sports and Wellness for the JCC, the Jewish Library of Baltimore, offices for The Associated’s headquarters and the creation of multipurpose and conference spaces for the community. All these objectives were identified as key needs for our communal future.

Marc B. Terrill, President of The Associated, shared, “This is an exciting chapter for The Associated and our entire agency network. This is the first time in our 100-year history that The Associated’s headquarters will be housed alongside the majority of its agency partners. Enhancing the Park Heights campus and streamlining our Associated network on the Goldsmith campus is a win for the Jewish community and the entire Park Heights area. Leveraging our collective resources offers long-term savings of community dollars and also an efficient mode of working and building community.”

Yehuda Neuberger, Chair of the Board of The Associated, said, “We have an obligation to address the realities of the day, while planning for the future of the community. This exciting project enables us to have a more efficient, effective, and secure environment for the members of the community that we serve as well as our talented professional team. This project will extend The Associated’s substantial investment into this important region of Baltimore City and the Park Heights community. We are grateful to the donors that have supported this project, as well as the State of Maryland which provided significant funding for this project.”

“For the members and users of the Jewish Community Center of Greater Baltimore (JCC), this redevelopment transforms a place that has served as our organization’s cornerstone for more than 60 years. The Park Heights JCC, which will be renovated in its entirety, anchors our presence in northwest Baltimore City. Words cannot adequately express how thrilled we are to have this investment into a beautiful new facility, for our members and the entire community.”

Construction on the project is expected to start in early spring 2024.

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